When someone visits your website you have 10 seconds to grab his/her attention. If your website uses forms for lead capture, you may be scaring people away. The traditional and primary method of lead generation is filling up forms. And needless to say that it is a tedious task to do in today?s time. It is neither exciting nor engaging. The chances of converting customers with lead generation forms are between 2.5% to 5%. Instead of a form, you can use a natural conversation to interact with your website visitors and offer them what they are looking for. Any number of casual lead-qualification questions can be collected through a conversational chatbot.

These conversations become even easier for some leads if your chatbot is equipped with pre-written responses. These often appear as buttons for the lead who can choose between a standard set of entry responses. The responses can help leads quickly to provide answers with little effort. In some cases, the response options will help a lead feel more casual, like indicating a budget range rather than naming a number. Once the lead is accustomed to the pre-written responses, they will start interacting with the chatbot faster and make them more forthcoming with qualification info. Eventually, the chatbot will ask for an email address and/or phone number or get it through a lead qualification offer. That's why businesses are greatly relying on AI-enabled chatbots to automate sales and lead generation processes. 

Chatbots are becoming a crucial tool in enhancing lead generation and improving the customer experience. Using chatbots for lead generation and lead qualification for Real Estate is an incredibly smart move. Chatbots help engage with leads and guide them down the conversion funnel. Chatbots can act as a bridge between initial contact and a live sales conversation. And, ultimately, chatbots can qualify leads in seconds while the leads themselves enjoy the experience.

Most people today are more inclined towards instant messaging. A Twilio's recent survey revealed that nine out of ten customers prefer to use messaging to talk to a business. The bot eliminates any friction along the way and drives greater customer value. If you don't use a chatbot yet, you're missing sales and marketing opportunities!

Website visitors are your most engaged customers and prospects. The moment they?re on your site, their intent is the highest. Instead of asking them to fill out a form and wait for a follow-up, have personalized conversations with them now ? so you can engage, qualify, and convert them into leads in real-time, day or night. Also, using chatbots you can scale to talk to every site visitor, which no human team, no matter how great, ever could. 

As you can see, chatbots are incredibly popular in today's customer-centric market specifically because customers enjoy interacting with them. Why? Because a chatbot makes it all about the lead or customer.

As a Real Estate agent, you should consider installing a chatbot widget on your website or landing page. There is a lot of options out there but most of them are complex, expensive, or require that you develop the conversation flow by yourself. That's why we created Tayon. Tayon is a solution with pre-built flows for Real Estate that you can start using in less than 15 minutes. With flows for Home Search, Home Value, Contact Us, and more, all you have to do is to install the widget on your website and start getting qualified leads. The best part? It's free.

You can learn more about Tayon, see live examples, and create your free account here.